Sweet Alice

I get a lot of emails addressed to Alice. My name is actually Erica - surprise! Lol.

Animals have long been a love of mine - especially sweet kittens. I just adore them. I think they are the cutest, dearest, most adorable things. I love puppies too, but kitties hold a special place in my heart. Whenever I see kittens, I feel like my eyes turn into huge hearts - just like the emoji. All I want is cats and cats and cats. And I know that makes me sound just a little crazy. 

When I first started this business, I named it Erica Scott McGrath Photography - my maiden name. Also, a mouthful. After moving to New York, I knew my name would change, and spent a good amount of time thinking about whether or not I would change the name of my business. I loved, loved, loved my maiden name, but was also unsure as to whether or not I wanted to keep this name as a part of the business. 

A year after graduating college I had adopted the most adorable baby kitten, and named her Alice. She was the cutest and sweetest kitty - all she wanted was to snuggle and spend time with me. She was very friendly, purred easily, and rarely scratched. She had a great personality; I loved having her as my roommate. It was obviously a natural progression to name my business after her.

When I registered my business in New York, the clerk asked me how I named my business. I told him the story above. And he said to me, "Must be some cat!" Haha, he was right.

Sweet Alice of Sweet Alice Photography


Casey Morris

Casey is the founder of Callback Design, a boutique brand identity and web design studio helping independent businesses illuminate their brands. She uses her experience as a director of site-specific theater to tell compelling brand stories through visual design.

https://callbackdesign.com
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